Nielsen Survey: Brazil Favored to Win World Cup One in Two People Globally will Follow the World Cup in South Africa
Nielsen Global Consumer Confidence Index a Global report Full economic recovery slower than anticipated
Nielsen Global Online Shopping Report Latest trends from around the world about online shopping habits
What Makes Big Brands Stay Big? a Nielsen report
Why is it that the most popular breakfast cereal brands of 1949 are still amongst the best selling brands today, when in contrast, all the top shampoo brands of that era have long ago disappeared? What are the factors that ensure some brands survive as a dominant force while others, that appear unassailable in one decade, quickly become the topic of nostalgia in the next? A close look at the Nielsen archives brings new insight to the old question – what makes big brands stay big?
Europe Growth Reporter a Nielsen report
Europe continues to grow. TR FMCG sector grew by 19% in Q1 2010, according to Nielsen Europe Growth Reporter.
The Global Online Media Landscape a global report
Identifying Opportunities in a Challenging Market
